After months of anticipation, retailers around the world are celebrating Triple Force Friday and Frozen Fan Fest as all-new products from a trio of original Star Wars entertainment releases and Disney’s “Frozen 2” hit shelves, marking the first-ever simultaneous global product rollout for two entertainment juggernauts.
Following a week of epic product reveals – which included a Star Wars live-streamed event featuring film talent, and global product debuts from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more.
“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We can’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”
Frozen Fan Fest and Triple Force Friday Retail Celebrations: Disney Store will kick off Frozen-themed in-store events in selected Stores across EMEA from 5th November and selected dates throughout October. Guests are invited to join in a Frozen themed sing-along and how to draw Olaf classes.
On 4 October, both at Disney Stores and online at shopDisney.co.uk, guests will be able to add the coolest key to their collection when they make a purchase of £15 or more from the new Frozen 2 range.
Fans can also visit shopDisney.co.uk to shop a wide assortment of merchandise for the whole family from across both franchises.
Star Wars fans in Anaheim and Orlando started the celebration at Downtown Disney and Disney Springs with midnight shopping at World of Disney and The LEGO® Store. LEGO Star Wars fans at Disney Springs are also invited to join a LEGO Star Wars Millennium Falcon Master Build Event taking place throughout the weekend. Frozen Fans in Anaheim can enjoy Frozen-themed photo opportunities while guests in Orlando will have the chance to purchase special “Frozen” and Star Wars-themed food and beverage offerings throughout the celebration.
Additionally, there will be retail festivities across 500,000 stores globally for both Frozen Fan Fest and Triple Force Friday. Across EMEA, select retailers in major markets will open from midnight on 4 October, featuring the new range of products from both properties as well as a selection of limited-edition commemorative products. Fans can also expect the momentum to continue through each content release and beyond.
Throughout the weekend (4 to 6 October), key retailers across the region including Smyths, Amazon, The Entertainer, GameStop, El Corte Inglés and Sainsbury’s will join in to celebrate Triple Force Friday.
And fans will have the opportunity to join in the Frozen Fan Fest at various retail points. From E-commerce (Amazon, Zavvi, Argos and ShopDirect), specialist shops and high street retailers such as Primark or Marks & Spencer to the grocers, there really is something for everyone!
About Triple Force Friday: Triple Force Friday celebrates the launch of a range of brand-new products inspired by a trio of upcoming original Star Wars releases, including:
• “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
• “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service
• “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15
On September 26, hundreds of thousands of fans around the world tuned in to the Triple Force Friday Global Reveal livestream from Pinewood Studios in London where, via live and recorded vignettes, an ensemble of Star Wars talent revealed all-new Star Wars products that are rolling out globally today, October 4.
About Frozen Fan Fest: Frozen Fan Fest is a global celebration that kicked off with hundreds of celebrity Frozen fans and social influencers from around the globe taking to social channels on Oct. 2 to reveal the all-new assortment of products for fans of all ages, including apparel, fashion accessories, toys, housewares, books and more. Fans were encouraged to share their favourite Frozen moments and follow along with #FrozenFanFest across all social platforms.
The celebration will continue at retailers worldwide as new products will continue to roll out leading up to the theatrical release and beyond.